Project
MBTI Catfish
View Live Prototype Here
Overview
MBTI Catfish is an interactive website that challenges the way classification systems like the Myers-Briggs Type Indicator (MBTI) shape how we understand ourselves—and each other.
Often used in educational, professional, and social contexts, psychometric tools offer users a sense of identity, clarity, and connection. But beneath their popularity lies a deeper concern: how these systems simplify complex selves, reward conformity, and reinforce systemic biases.
Aimed at young adults in transition—between adolescence and adulthood, school and career—this project explores how tools like MBTI influence identity formation, self-perception, and interpersonal dynamics. Rather than presenting fixed answers, the model offers space for reflection. Through interactive storytelling and critical prompts, users are invited to reconsider who they are beyond the categories.
Approach
The format is an interactive website that leans onto the existing interface to develop a sense of familiarity and trust with the audience. As the questions progress the user begins to reflect on the questions and their answers through various cues from the system. The system employs various repetitive and confirmation bias to question the audience's certainty in their answer.
By reimagining the format and function of personality assessments, this artefact sheds light on the invisible structures that shape our sense of self. It advocates for a more nuanced, flexible, and culturally aware engagement with identity—one that embraces growth, contradiction, and change.
Live Prototype
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Sandie Huynh 2025
Toronto, Ontario